BankPHB: A Brand Building Tiger Wants to be King
By Ayo Adesanya
If coronets were given for communications and promotional efforts, BankPHB would have easily been crowned the country’s retail banking king. So intense and obtrusive is the bank’s promotional efforts that no other bank stands in its league in this respect. >> Full Story
Connect Marketing Advocates Consumer Engagement through Sponsorship
The seminar on Measuring Sponsorship Return on Investment (ROI) organized by Lagos-based consumer engagement agency, Connect Marketing, held yesterday with all the speakers emphasizing the premium place of sponsorship in the brand building and business driving index. >> Full Story
‘Our Advertising their advertising’
One cannot overemphasise the importance of advertising in building brands. It is undoubtedly one of the most powerful tools.
Sometime last week I was on a client visit when I overheard a conversation between my host and another colleague. >> Full Story
Leveraging Your Way to Big Brand Status
One cannot overemphasise the importance of advertising in building brands. It is undoubtedly one of the most powerful tools.
Sometime last week I was on a client visit when I overheard a conversation between my host and another colleague. >> Full Story
NBC Gains from Innovation and Expansion
It’s solid investment in the future, as well as the increasing pace of innovation and product expansion at NBC plc has set the company on a path of growth and profitability
NBCs profit for the last financial year increased by over 200 per cent from N1.04billion to N3.2billion. >> Full Story
Coca-Cola, Usaid Commission Rural Water Projects
Global soft drinks giant, The Coca-Coca Company and the United States Agency for International Development (Usaid), recently brought succor to several villages in Kano State with the commissioning of an unprecedented number of 39 boreholes and 30 blocks of modern public latrines. >> Full Story
Chellarams Introduces Real Butter
Eager to give consumers the opportunity to choose from a variety of butter brands, Chellarams recently ushered Real Butter into the market. The dairy product is manufactured and distributed in Nigeria by Chellarams Plc, under licence from Regal Foods. >> Full Story
Insight Grabs Honda, Audi Accounts
It appears leading ad agency, Insight may have grabbed Stallion Group’s Honda Place and Audi Centre accounts after many years of the account residing with Comex Advertising. Comex had monopoly over car brands from the stallion stable it would seem, because of the long period the agency solely handled the car brands. >> Full Story
Orange Drugs Takes Beauty Competition to National Level
By Funmi Oduyebo
Orange Drugs Ltd, a leading soap manufacturing company has taken its yearly beauty queen competition that produces ‘Miss Delta’ to national level, thereby, expanding the scope of participation for this year’s competition and subsequently, making 2009 competition the maiden edition which is from henceforth open as public competition. >> Full Story
Gulder Searches for Lost Chronicle
Leading brewer, Nigeria Breweries Plc has opened this year’s version of its five-year old reality show, Gulder Ultimate Search. NB has dubbed this year’s edition as Search for the Lost Chronicle. >> Full Story
Samsung Launches Omnia Mobile Phone
Samsung Electronics Co., Ltd., a leading mobile phone provider, today announced the launch of Samsung Omnia (model name: SGH-i900). It brings together high performance business content, top of the range style and a fun, dynamic multi-media experience, to ensure consumers are always connected both at home and at work. >> Full Story
Samsung Launches Omnia Mobile Phone
Samsung Electronics Co., Ltd., a leading mobile phone provider, today announced the launch of Samsung Omnia (model name: SGH-i900). It brings together high performance business content, top of the range style and a fun, dynamic multi-media experience, to ensure consumers are always connected both at home and at work. >> Full Story
HiTV Commiserates with China Earthquake Victims
HiTV, Nigeria’s first indigenous pay TV Company, has once again demonstrated its spirit of empathy by reaching out to earthquake victims in China.
Mr. Toyin Subair, Chief Executive Officer of HiTV Limited, recently donated the sum of ten thousand dollars to the consulate general, during a condolence visit to the Embassy of the Peoples’ Republic of China.
>> Full Story
Brand Master: Nigeria’s Mr. Toyota Clocks 70
By Ayo Adesanya
One figure that has been most associated with Toyota Brand in the country, in the past three decades, has been Micheal Ade Ojo. The savvy, but aggressive marketer has pushed the Toyota brand with so much passion such that Toyota has become the No1 selling car brand name in the country. Phew! Such an achievement does not come easy. >> Full Story
Glo, Others Endorse Coca-Cola’s N.5bn Promo
Consumers of Nigeria’s favourite soft drinks are in for good times as Coca-Cola Nigeria Limited embarks on a unique SMS-driven promo to reward them with free airtime worth N500million naira. >> Full Story
AAAN’s AGM/Congress Awaits Fashola’s Experience in Branding Lagos
By Funmi Oduyebo
The 35th AGM/Congress of the Association of Adverting Agencies of Nigeria (AAAN) which promises to be a very significant session awaits Governor Raji Fashola, >> Full Story
HiTV Secures Right to Broadcast Zee Cinema
In line with its pledge to ensure that all categories of viewers are adequately catered for, Nigeria’s leading pay-TV platform, Hi-TV, has secured the right to broadcast Zee Cinema to its steadily growing list of clients.
>> Full Story
Brand Personality:
When Little Dots Dent a Brand
By Funmi Oduyebo
According to Howard Schultz, president and chairman of Starbucks, “A great brand raises the bar and it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters.” >> Full Story
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